Training workshop: tool 2.0

Urremendi rural development association with Basquetour Basque tourism agency and Tecnalia organized in Urdaibai Bird Center the training workshop called "tools 2.0, for improving bussiness productivity "

This workshop was a pilot proof for being integrated on the information and communication technology program (TIC) on the future and after that, being given at all the destinies of the Basque Country.

The workshop was dedicated to the tourism competitiveness technicians of the different regions of the Basque Country and all the tourist agents and establishments of Busturialdea.

Tools 2.0 are those emerged from the web 2.0 or Social Web that lets us being more than a receptor of communication and gives the opportunity of creating and sharing information and opinions with the other users. They are the tools that can be used for carrying out the online marketing effectively.

The workshop was focused of the strategy 2.0 above all. It was explained the importance of the positioning on the web browsers, how to use the web analysis... The use of the social nets, like facebook, minube, Espacio TR was also mentioned and how the photo and video services, like youtube, can be very interesting for sharing information from the bussiness themselves 

 Once the workshop finished, the center was visited with a guide and all the participants could know in situ the kind of visits are leaded to the tourism from Urdaibai Bird Center.